Lainy Hedaya Hoffstein, recognizing the disconnect between traditional tools and her identity as a designer, founded Tinkr, a DIY tool brand catering to average consumers. Launched online and in Target, Tinkr offers aesthetically pleasing and ergonomically designed tools, such as a stylish toolbox and several kits priced around $20 to $80. The tools feature comfortable soft-grip materials and are designed with usability in mind, including a phone rest for following tutorials, aiming to make DIY projects approachable and enjoyable for everyone.
I felt like the tools I was using from these very big brands were very clunky, likening them to "old machismo" tools that belong in a workshop.
Hoffstein has outfitted every tool with the kind of soft-grip thermoplastic rubber (TPR) you would find on a smart phone case, ensuring comfort.
Her message: "If you can cook, you can DIY," advocating for an accessible approach to home improvement.
Skeptics might write off Tinkr as aesthetics posturing... but for Hoffstein, the design upgrades were necessary to make DIY projects seem more approachable.
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