The financial sector is facing a crisis of trust, exacerbated by scandals like the FTX collapse and the Robinhood trading halts. A recent Edelman Trust Barometer indicates that just 56% of consumers trust financial companies. This mistrust is cultivated by instances of fraud and lack of transparent communication. As fintech and other financial entities navigate complexities, Contentworks Agency has positioned itself as a vital ally in not just building, but also maintaining trust among consumers in a precarious market, emphasizing the need for clear messaging and ethical practices.
In a heavily regulated landscape, trust has become the most valuable asset a financial brand can own.
According to the 2024 Edelman Trust Barometer, only 56% of people worldwide trust financial services companies, making it one of the least trusted sectors.
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