The June 2025 core update by Google was officially launched on July 2nd, shortly after an unconfirmed update on June 28th. Google Search Console has improved its Insights report, while new AI features are being tested in Chrome. A study by Similarweb reports a 13 percentage point decline in clicks from Google since the AI Overviews were introduced. Microsoft is undertaking major changes, including removing over one billion ads and laying off 9,000 employees, along with adjusting advertising strategies and the introduction of Copilot Search.
The June 2025 core update from Google reportedly went live on July 2nd, coinciding with an unconfirmed update that emerged on June 28th.
Google Search Console enhanced its Insights report, while Google is also testing new AI features in Chrome and promoting AI Mode.
Similarweb's study indicated a significant decrease in clicks from Google, dropping 13 percentage points since the introduction of AI Overviews last year.
Microsoft has taken notable steps by removing over one billion ads, laying off 9,000 employees, and adjusting their advertising strategies, including the introduction of Copilot Search tab.
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