#search-engine-optimization

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#user-experience
Privacy technologies
fromEngadget
1 month ago

Google is retiring country-specific domains for search

Google will eliminate country code top-level domains for searches, redirecting users to google.com for localized results.
#digital-marketing
Marketing tech
fromThe Drum
3 weeks ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Artificial intelligence
fromForbes
1 month ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Artificial intelligence
fromForbes
1 month ago

A Business Leader's Guide To Generative Engine Optimization (GEO)

Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Media industry
fromForbes
1 month ago

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
Marketing tech
fromThe Drum
3 weeks ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Artificial intelligence
fromForbes
1 month ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Artificial intelligence
fromForbes
1 month ago

A Business Leader's Guide To Generative Engine Optimization (GEO)

Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Media industry
fromForbes
1 month ago

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
#google-ads
Marketing tech
fromSearch Engine Roundtable
3 months ago

Daily Search Forum Recap: February 21, 2025

Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.
Google will no longer show ads on parked domains by default, changing ad visibility dynamics.
New tests are happening for Google hotel results and Bing Copilot AI innovations.
Marketing tech
fromSearch Engine Roundtable
3 months ago

Daily Search Forum Recap: February 21, 2025

Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.
Google will no longer show ads on parked domains by default, changing ad visibility dynamics.
New tests are happening for Google hotel results and Bing Copilot AI innovations.
#google
Marketing tech
fromSearch Engine Roundtable
2 months ago

Daily Search Forum Recap: April 7, 2025

Apple's Intelligence raters guidelines leak could affect AI-based search algorithms and strategies.
Google is experimenting once more with video ad formats in search.
Microsoft has launched Copilot Search in Bing, marking a pivotal shift in search functionalities.
John Mueller indicated that hreflang tags via 301 redirects seem acceptable.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Video: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

Google's recent core update is separate from previous volatility observed in search rankings.
Focus on larger metrics rather than getting caught up in minor SEO details as advised by Google.
Artificial intelligence
fromArs Technica
3 weeks ago

Zero-click searches: Google's AI tools are the culmination of its hubris

Google's March 2024 core update drastically changed search dynamics, impacting publisher traffic amidst a push for AI integration.
The update represents a significant shift towards AI in search, with mixed reactions from the publishing community.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Daily Search Forum Recap: April 7, 2025

Apple's Intelligence raters guidelines leak could affect AI-based search algorithms and strategies.
Google is experimenting once more with video ad formats in search.
Microsoft has launched Copilot Search in Bing, marking a pivotal shift in search functionalities.
John Mueller indicated that hreflang tags via 301 redirects seem acceptable.
Marketing tech
fromSearch Engine Roundtable
2 months ago

Video: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

Google's recent core update is separate from previous volatility observed in search rankings.
Focus on larger metrics rather than getting caught up in minor SEO details as advised by Google.
Artificial intelligence
fromArs Technica
3 weeks ago

Zero-click searches: Google's AI tools are the culmination of its hubris

Google's March 2024 core update drastically changed search dynamics, impacting publisher traffic amidst a push for AI integration.
The update represents a significant shift towards AI in search, with mixed reactions from the publishing community.
#ai
fromHackernoon
1 week ago
Marketing tech

The HackerNoon Newsletter: Trumps Big Bill and AI License to Kill (6/6/2025) | HackerNoon

fromHackernoon
1 week ago
Marketing tech

The HackerNoon Newsletter: Trumps Big Bill and AI License to Kill (6/6/2025) | HackerNoon

#ai-impact
Artificial intelligence
fromWIRED
3 weeks ago

With AI Mode, Google Search Is About to Get Even Chattier

AI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.
Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.
fromDigiday
1 week ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromTheWrap
2 months ago
Artificial intelligence

As AI Takes His Readers, This Leading History Publisher Wonders What's Next

Artificial intelligence
fromWIRED
3 weeks ago

With AI Mode, Google Search Is About to Get Even Chattier

AI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.
Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.
fromDigiday
1 week ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromTheWrap
2 months ago
Artificial intelligence

As AI Takes His Readers, This Leading History Publisher Wonders What's Next

fromSearch Engine Roundtable
1 week ago

Google Indexing Less Since Late May 2025?

For him, the 'Crawled - currently not indexed' error saw a spike, indicating significant issues with indexing that began around May 26th.
Online marketing
Marketing tech
fromstupidDOPE | Est. 2008
1 week ago

How AI Is Crippling Publisher Revenue-and Why We're Not Worried | stupidDOPE | Est. 2008

The rise of AI in search is threatening traditional traffic models for publishers.
Successful adaptation to AI-focused content discovery can mitigate traffic loss.
fromSfgate
1 week ago

Video Marketing Strategies for Law Firms: Best Practices Guide

Video content enhances your ability to break down complex legal topics and present them in a clear and accessible way for your audience.
Social media marketing
#seo
Marketing tech
fromAndreessen Horowitz
2 weeks ago

How Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz

SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
Marketing tech
fromAndreessen Horowitz
2 weeks ago

How Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz

SEO is being replaced by Generative Engine Optimization (GEO) driven by language models.
Visibility in search is shifting from page rank to being included directly in AI-generated answers.
#google-ai
Marketing tech
fromDigiday
3 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromDigiday
3 months ago

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.
The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.
Marketing tech
fromComputerworld
1 month ago

GenAI crawler problem highlights a bigger issue: the cloud bandwidth nightmare

LLMs' crawlers breach robots.txt protocols, leading to data theft rather than driving beneficial traffic.
fromForbes
1 month ago

SEO For Healthcare: How Multi-Specialty Clinics Can Boost Visibility

To compete in local search today, clinics need a structure that mirrors how they operate. A multi-profile setup aligned with Google's 2025 guidelines is essential to grow online.
Media industry
fromEntrepreneur
2 months ago

How to Master Your Search Results and Shield Your Brand Image | Entrepreneur

Managing your online reputation is no longer optional - it's essential. Negative content appearing in search results can have a lasting impact on your credibility and success.
Social media marketing
#google-updates
fromSearch Engine Roundtable
2 months ago

Daily Search Forum Recap: March 24, 2025

Google's recent communications suggest that not all independent sites may improve their visibility in search results, with some potentially remaining obscure indefinitely.
Marketing tech
Marketing tech
fromForbes
3 months ago

Will AI Replace Writers? Here's Why It's Not Happening Anytime Soon

AI will not replace human writers, as it lacks the emotional storytelling and authenticity needed to connect with audiences.
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