#search-engine-optimization
#search-engine-optimization

Growth hacking

How to Build Local Backlinks That Boost Your Rankings

Backlinks are essential for local SEO visibility and credibility.

High-quality local backlinks establish authority in specific geographic areas.

Reputable local websites significantly improve local search rankings.

Online marketing

Daily Search Forum Recap: January 28, 2025

Google Ads introduces a new 'used since' column in PMax reports to enhance ad performance tracking.

Merging content is more complex for Google Search than traditional site moves.

6 hours ago

Media industry

SEO For Healthcare: How Multi-Specialty Clinics Can Boost Visibility

Local businesses must utilize a multi-profile approach for Google Business Profiles to enhance visibility and attract patients.

fromWhat's Trending

Growth hacking

How to Build Local Backlinks That Boost Your Rankings

Backlinks are essential for local SEO visibility and credibility.

High-quality local backlinks establish authority in specific geographic areas.

Reputable local websites significantly improve local search rankings.

Online marketing

Daily Search Forum Recap: January 28, 2025

Google Ads introduces a new 'used since' column in PMax reports to enhance ad performance tracking.

Merging content is more complex for Google Search than traditional site moves.

Media industry

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.

fromKen Yeung

London startup

The AI Economy: How AI Is Disrupting SEO and Search

Artificial intelligence is fundamentally changing search engine optimization and traffic sources for websites.

fromAdweek

Marketing tech

Is the Collapse of SEO About to Cause CPM Inflation?

AI search is rapidly evolving and will significantly impact traditional advertising strategies.

Advertisers should adapt to AI search as its influence grows across search engines.

Marketing tech

Daily Search Forum Recap: April 11, 2025

Google and Bing are enhancing AI responses with direct links to search results.

Google Ads is testing new features for product visibility in search.

There are ongoing changes in review policies for school Business Profiles on Google.

fromThe Drum

Artificial intelligence

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

Marketing

Daily Search Forum Recap: November 5, 2024

Google is testing changes in search results visible to users including potential removal of results count and introducing new features in Google Ads.

Media industry

8 hours ago

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.

London startup

fromKen Yeung

The AI Economy: How AI Is Disrupting SEO and Search

Artificial intelligence is fundamentally changing search engine optimization and traffic sources for websites.

fromAdweek

Is the Collapse of SEO About to Cause CPM Inflation?

AI search is rapidly evolving and will significantly impact traditional advertising strategies.

Advertisers should adapt to AI search as its influence grows across search engines.

Daily Search Forum Recap: April 11, 2025

Google and Bing are enhancing AI responses with direct links to search results.

Google Ads is testing new features for product visibility in search.

There are ongoing changes in review policies for school Business Profiles on Google.

Artificial intelligence

fromThe Drum

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

Marketing

Daily Search Forum Recap: November 5, 2024

Google is testing changes in search results visible to users including potential removal of results count and introducing new features in Google Ads.

more#digital-marketing

#google

Video: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Google is evolving search technology with its March 2025 core update and new AI features.

2 days ago

Marketing tech

Daily Search Forum Recap: April 28, 2025

Google Search saw ranking volatility as it refines its algorithms and AI capabilities.

Bing is enhancing its search functions with video integration in Copilot answers.

Online marketing

Daily Search Forum Recap: December 27, 2024

Google completed the December 2024 spam update rollout, affecting SEO rankings.

Bing is testing new search bar designs, indicating changes in user interface.

Google Ads has launched a brand report for improved campaign insights.

Online marketing

Daily Search Forum Recap: February 4, 2025

Google's updated search quality guidelines emphasize the role of generative AI in product descriptions.

Yahoo Search is leveraging both Microsoft and OpenAI technologies for its AI features.

Marketing tech

Daily Search Forum Recap: April 2, 2025

Google clarified its ranking system does not favor brands.

Microsoft launched new features including AI capabilities for Bing.

London startup

Daily Search Forum Recap: April 15, 2025

Google confirmed structured data does not enhance ranking; content quality remains key in SEO.

Video: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Google is evolving search technology with its March 2025 core update and new AI features.

2 days ago

Marketing tech

Daily Search Forum Recap: April 28, 2025

Google Search saw ranking volatility as it refines its algorithms and AI capabilities.

Bing is enhancing its search functions with video integration in Copilot answers.

Online marketing

Daily Search Forum Recap: December 27, 2024

Google completed the December 2024 spam update rollout, affecting SEO rankings.

Bing is testing new search bar designs, indicating changes in user interface.

Google Ads has launched a brand report for improved campaign insights.

Online marketing

Daily Search Forum Recap: February 4, 2025

Google's updated search quality guidelines emphasize the role of generative AI in product descriptions.

Yahoo Search is leveraging both Microsoft and OpenAI technologies for its AI features.

Marketing tech

Daily Search Forum Recap: April 2, 2025

Google clarified its ranking system does not favor brands.

Microsoft launched new features including AI capabilities for Bing.

London startup

Daily Search Forum Recap: April 15, 2025

Google confirmed structured data does not enhance ranking; content quality remains key in SEO.

Google is retiring country-specific domains for search

Google will eliminate country code top-level domains for searches, redirecting users to google.com for localized results.

Miscellaneous

Daily Search Forum Recap: November 26, 2024

The Google November core update has begun, causing volatility across various platforms and tools.

Marketing tech

Daily Search Forum Recap: March 24, 2025

Independent sites may struggle to gain visibility in Google Search; some might never surface better.

Miscellaneous

Google Tries To Handle Broken Canonicals

Google attempts to handle incorrect canonicalization signals to improve search results.

Privacy technologies

fromEngadget

Google is retiring country-specific domains for search

Google will eliminate country code top-level domains for searches, redirecting users to google.com for localized results.

Miscellaneous

Daily Search Forum Recap: November 26, 2024

The Google November core update has begun, causing volatility across various platforms and tools.

Marketing tech

Daily Search Forum Recap: March 24, 2025

Independent sites may struggle to gain visibility in Google Search; some might never surface better.

Miscellaneous

Google Tries To Handle Broken Canonicals

Google attempts to handle incorrect canonicalization signals to improve search results.

more#google-search

fromEntrepreneur

3 weeks ago

Social media marketing

How to Master Your Search Results and Shield Your Brand Image | Entrepreneur

Managing online reputation is crucial for maintaining credibility and success.

#google-updates

Google Search Ranking Volatility March 1

There has been significant volatility in SEO rankings since early March, with mixed signals about its causes.

Marketing tech

Video: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Google's March 2025 core update led to increased search ranking volatility and ongoing algorithm changes.

AI Mode has expanded, enhancing Google's AI integration despite initial bugs.

Marketing tech

Daily Search Forum Recap: March 21, 2025

There is significant volatility in search metrics, possibly indicating a bug or a real Google core update.

Marketing tech

Daily Search Forum Recap: March 17, 2025

Google is replacing its Assistant with Gemini, emphasizing AI enhancements.

Bing encourages SEOs to prioritize conversions and click value.

Google Search Ranking Volatility March 1

There has been significant volatility in SEO rankings since early March, with mixed signals about its causes.

Marketing tech

Video: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Google's March 2025 core update led to increased search ranking volatility and ongoing algorithm changes.

AI Mode has expanded, enhancing Google's AI integration despite initial bugs.

Marketing tech

Daily Search Forum Recap: March 21, 2025

There is significant volatility in search metrics, possibly indicating a bug or a real Google core update.

Marketing tech

Daily Search Forum Recap: March 17, 2025

Google is replacing its Assistant with Gemini, emphasizing AI enhancements.

Bing encourages SEOs to prioritize conversions and click value.

more#google-updates

#seo

Online marketing

How to Beat Amazon at SEO

SEO strategies must adapt to changing search engine result pages with more emphasis on link-building and relevant keyword targeting.

Privacy technologies

Google Says Hotlink Protection Carve Outs For Search Engines Are Fine

Hotlink protections with carve-outs for search engines are acceptable but less commonly used today.

Implementing hotlink protection should not block essential user access or search engine visibility.

Miscellaneous

Google Search Ranking Volatility Heats Up Jan 20

Google search ranking changes might lead to increased volatility this weekend.

Discussion around SEO indicates varied experiences in traffic and rankings among users.

fromFinancial Planning

Web design

Using SEO to boost passive lead generation for advisors

Financial advisors can enhance visibility by focusing on SEO and long-tail keywords to attract potential clients.

Web design

How Google Detects Duplicate Content

There is no duplicate content penalty; Google merely seeks to provide diverse search results, which can dilute traffic among similar pages.

Online marketing

How to Beat Amazon at SEO

SEO strategies must adapt to changing search engine result pages with more emphasis on link-building and relevant keyword targeting.

Privacy technologies

Google Says Hotlink Protection Carve Outs For Search Engines Are Fine

Hotlink protections with carve-outs for search engines are acceptable but less commonly used today.

Implementing hotlink protection should not block essential user access or search engine visibility.

Miscellaneous

Google Search Ranking Volatility Heats Up Jan 20

Google search ranking changes might lead to increased volatility this weekend.

Discussion around SEO indicates varied experiences in traffic and rankings among users.

fromFinancial Planning

Web design

Using SEO to boost passive lead generation for advisors

Financial advisors can enhance visibility by focusing on SEO and long-tail keywords to attract potential clients.

Web design

How Google Detects Duplicate Content

There is no duplicate content penalty; Google merely seeks to provide diverse search results, which can dilute traffic among similar pages.

more#seo

Daily Search Forum Recap: March 6, 2025

Google launched an AI mode in beta, requiring a waitlist for access, powered by Gemini 2.0.

Will AI Replace Writers? Here's Why It's Not Happening Anytime Soon

AI will not replace human writers, as it lacks the emotional storytelling and authenticity needed to connect with audiences.

#google-ads

Daily Search Forum Recap: February 21, 2025

Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.

Google will no longer show ads on parked domains by default, changing ad visibility dynamics.

New tests are happening for Google hotel results and Bing Copilot AI innovations.

Marketing

Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google is testing dynamic ad placement by mixing ads with organic search results, altering traditional ad presentations.

Tech industry

Daily Search Forum Recap: January 20, 2025

Google Ads sees fluctuation in weekly spending due to campaign performance, advertiser behavior, and potential AI content changes.

Daily Search Forum Recap: February 21, 2025

Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.

Google will no longer show ads on parked domains by default, changing ad visibility dynamics.

New tests are happening for Google hotel results and Bing Copilot AI innovations.

Marketing

Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google is testing dynamic ad placement by mixing ads with organic search results, altering traditional ad presentations.

Tech industry

Daily Search Forum Recap: January 20, 2025

Google Ads sees fluctuation in weekly spending due to campaign performance, advertiser behavior, and potential AI content changes.

more#google-ads

Marketing

Marketers Say They Are Ready To Move Beyond Google Search

Marketers are preparing for AI search disruption, with 94% feeling at least somewhat ready for optimization.

#content-quality

from404 Media

Marketing

Happy Affiliate Marketing Day to All Who Celebrate

The dominance of affiliate marketing has reshaped internet content, often prioritizing monetary gain over quality.

Online marketing

SEOs Can Spot Made For Search Engine Content Quickly, Google Said

Industry professionals can quickly identify content created solely for search engines versus valuable user-centric content.

from404 Media

Marketing

Happy Affiliate Marketing Day to All Who Celebrate

The dominance of affiliate marketing has reshaped internet content, often prioritizing monetary gain over quality.

Online marketing

SEOs Can Spot Made For Search Engine Content Quickly, Google Said

Industry professionals can quickly identify content created solely for search engines versus valuable user-centric content.

more#content-quality

Artificial intelligence

fromMarTech

Are marketers trusting AI too much? How to avoid the strategic pitfall | MarTech

AI tools are revolutionizing marketing research and decision-making, but reliance on them risks diminishing critical thinking and strategic reasoning.

Miscellaneous

Google Search Console Screenshot Is What Google Sees

The Google Search Console screenshot feature largely reflects what Google Search sees, with some exceptions.

Miscellaneous

fromWIRED

To Fight AI Search Spam, Prioritize Real Human Voices

Generative AIs are transforming industries by producing large volumes of mediocre content, especially in search engine optimization.

Miscellaneous

Daily Search Forum Recap: December 19, 2024

Google's December 2024 core update caused significant ranking fluctuations.

Google Maps is experiencing visible glitches with business listings.

Google Merchant Center has added features for payment method selection.

SEO for YouTube should focus on human-centric content instead of just keywords.

Miscellaneous

fromNewsmax