Nancy Marshall, The PR Maven, discusses the evolving landscape of search engines, particularly with Google's integration of AI. As AI Overviews become prominent in search results, PR professionals must adjust their strategies to incorporate these changes. Despite the growth of platforms like ChatGPT, Google remains the leader in search. The article stresses the importance of understanding AI’s role in search while also acknowledging that fundamental PR principles still apply. Marshall highlights how AI insights can enhance PR efforts in a rapidly changing digital environment.
As a PR professional, you need to educate yourself—and quickly—about the role of AI in search results, as AI-generated content is now taking precedence.
The emergence of generative AI has fundamentally altered search engine results, with AI Overviews appearing above traditional organic listings and ads.
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