News companies face a substantial threat from AI summaries replacing search results, leading to up to 80% fewer clickthroughs as users find information directly without clicking through.
Reviving an impossible vibe: Slice & BarkleyOKRP To relaunch the iconic 80s and 90s soda Slice, BarkleyOKRP didn't just create an ad; they resurrected a cultural moment. They used Gemini to identify surprising cultural trends and build a world around them, manifesting as a fictional (but very real) analog radio station, 106.3 The Fizz in LA.
Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year, with some plunging 40%, according to troubling new data. Of the top 50 news domains, 37 suffered year-over-year traffic declines after the launch of Google's AI Overviews last May, according to SimilarWeb. The drastic dropoff comes despite headline-grabbing events that included the assassination attempt on Donald Trump last summer and his stunning election victory over Kamala Harris a few months later.
Greg Jenner, a British historian, explored how AI misinterprets made-up idioms like 'You can't lick a badger twice,' illustrating its challenges with nonsensical queries.