Future-proofing brands' search strategies: harnessing LLMs for enhanced discoverability
Consumers have shifted from traditional Google searches to social media and AI tools like ChatGPT for information, favoring engaging and interactive experiences.
CMA consults on Google's search dominance | Computer Weekly
"Google is the world's leading search tool and plays an important role in all our lives, with the average person in the UK making five to 10 searches a day."