"Marketers love talking about customer lifetime value. But technology is stretching the meaning of "lifetime" in ways few imagined. Thanks to AI and VR, we're entering an era where digital legacies - avatars, voice clones and holograms of the deceased - will continue shaping buying decisions long after someone has passed away. It's not about marketing to the dead. It's about marketing through them."
"One entrepreneur pioneering this space is Chris Brickler. He first founded Mynd Immersive, a company using VR to connect seniors with family and community, reducing loneliness in care facilities. His newest venture, Eternalize, goes further: creating interactive "living legacies" of thought leaders and family matriarchs and patriarchs. Earlier this year, Eternalize debuted in a documentary titled The Heart of Dialogue, which featured AI-driven interactive avatars of best-selling relationship experts Harville Hendrix and Helen LaKelly Hunt."
AI and VR are enabling digital legacies that preserve voices, likenesses and personas beyond physical life. Startups build interactive avatars and voice clones to provide comfort, reduce loneliness and sustain memory. Ventures like Mynd Immersive and Eternalize create immersive experiences and "living legacies" for families and public figures. Documentary and companion digital experiences can let users interact with AI-driven representations of experts as if speaking with them directly. Those preserved personas can reinforce habits, tastes and brand loyalties, allowing endorsements or influence to persist posthumously. Grief tech capabilities are evolving into commercial growth opportunities with ethical and licensing implications.
Read at Entrepreneur
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