The creator economy is evolving from a focus on followers to genuine product ownership and equity. Miles Sellyn, VP at Rare Days, highlights that digital memberships and subscriptions are crucial revenue sources for creators. He emphasizes that successful creators don't always need massive audiences but rather a targeted overlap between their audience and customers. Furthermore, software ventures are becoming increasingly viable due to reduced development costs, enabling creators to gain long-term equity from their products.
The market is telling me the biggest opportunity right now are memberships and subscriptions... a flexible container for delivering content.
The cost of developing software is dropping dramatically... It creates long-term enterprise equity value.
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