"Publicis's Niel Bornman said advertising rivals were between five and 10 years behind in their adoption of data and AI The world's largest advertising agency is hiring more graduate roles than ever in the face of artificial intelligence's rise, gearing junior training to be more focused on client management, its UK media boss has said, bucking a global slowdown in junior white-collar employment."
"Niel Bornman, UK chief executive of Publicis Media, said the proliferation of AI in the workplace had presented many consultancies with "competing forces", with the people-first nature of his industry at loggerheads with the ascendance of industry-changing technology. But despite industry ructions shifting the hiring patterns of many in his sector, the Paris-listed media giant is taking on just as many junior staff as before artificial intelligence's roll-out."
""We're 100 per cent employing the same number of junior people as before," Bornman told City AM. "We're a people-based business. We have to train the next generation of media planners. We've got to educate them. "Over the last 18 months we've invested a lot in apprentice programmes," he added. According to company data, Publicis has hired more than 1,500 graduates and apprentices in the UK, while globally the company has vowed to pile over €300m (£259m) into artificial intelligence."
Publicis is hiring more graduates than ever and maintaining the same number of junior hires as before AI's roll-out, while focusing junior training on client management. The company has hired over 1,500 graduates and apprentices in the UK and plans to invest more than €300m globally into artificial intelligence. The proliferation of AI in the workplace creates "competing forces" as a people-first industry contends with transformative technology. Many rivals have reorganised and reduced graduate intakes, mirroring professional services trends where vacancies have plummeted and firms have slashed junior recruitment.
Read at City AM
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