#publicis tag - Briefly

Marketing

WPP loses share of Mars account to rivals Publicis and IPG

fromwww.aol.com

2 weeks ago

E-Commerce

Publicis' CEO dismisses Meta threat, raises yearly growth guidance

Marketing

WPP loses share of Mars account to rivals Publicis and IPG

Marketing tech

Coca-Cola inked another massive deal with WPP: what next?

Coca-Cola's loyalty to WPP is seen as pivotal despite shifting part of its media business to Publicis.

Media industry

4 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.

Marketing tech

Coca-Cola inked another massive deal with WPP: what next?

Media industry

4 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.

Mars shifts $1.7bn media account from WPP to Publicis.

Meta plans to invest $14.8bn in Scale AI.

#wpp

Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromAdExchanger

11 months ago

Marketing tech

The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger

Marketing tech

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

fromAdExchanger

11 months ago

Marketing tech

The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchanger

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.

Marketing tech

3 months ago

How ad industry M&A is shaping up in 2025

M&A activity in the advertising sector remains steady despite market uncertainties.

fromExchangewire

3 months ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.

Data distribution companies are essential for effective digital advertising campaigns.

fromMarTech

3 months ago

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Customer data platforms are becoming acquisition targets for agencies, enhancing their data capabilities.

Marketing tech

5 months ago

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.

Media industry

5 months ago

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.