Despite a volatile economic environment stemming from changing policies under President Trump, the advertising sector is seeing continual M&A activity. Companies like Publicis and WPP are securing significant deals, such as the acquisition of Lotame by Publicis and major investments from WPP. Analysts note a positive shift in M&A conditions, particularly in 2025, driven by macroeconomic improvements and a focus on quality assets. This resilience showcases a potentially bright future for M&A in advertising.
Despite uncertainty in the market, some companies like Publicis and WPP are actively pursuing M&A deals, indicating resilience in the advertising industry.
We saw a pickup in M&A volume in the second half of 2024, with good-quality assets drawing more interest and improving valuations moving into 2025.
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