Amid growing concerns about the economic impact of tariffs in the US, ad spending remains strong, particularly in the digital sector, as highlighted by Smartly CEO Laura Desmond. Business leaders express fears of recession, yet many in the advertising industry are adopting a wait-and-see approach, continuing to operate under normal conditions for now. Desmond underscores the flexibility and responsiveness of digital advertisers compared to traditional media, suggesting that this adaptability may help mitigate potential disruptions ahead.
Desmond notes that while clients are aware of potential tariff impacts, they are currently treating the situation as business as usual, especially in the digital ad space.
Despite warnings about recession from business leaders, the ad industry remains stable, reflecting the resilience of digital advertising amidst economic uncertainties.
Collection
[
|
...
]