Many businesses are reacting to rising costs by holding back on their workforce. While lower numbers may look good on paper, the negative impact will materialise as workers report burn-out, lower productivity, and absenteeism.
Desmond notes that while clients are aware of potential tariff impacts, they are currently treating the situation as business as usual, especially in the digital ad space.
"The adoption of AI, despite its rapid initial hype, remains uneven across industries, highlighting the complexities and challenges that companies face in integrating this technology into their operations."