A recent study by Bynder reveals that the timing of brand refreshes significantly influences their success. Analysis shows that July, March, and February are the prime months for companies to announce rebrands, aligning with fiscal year planning and strategic resets. Conversely, September, June, and December are less favored. Expert Manisha Mehta explains that quieter months present challenges like stakeholder availability and customer fatigue, suggesting that understanding seasonal patterns can inform better rebranding strategies.
Bynder found that July, March, and February are optimal months for rebranding, likely due to fiscal planning and strategic resets, while quieter months like June and December see less activity.
Manisha Mehta suggests that rebranding in July aligns with fiscal-year planning and mid-year strategy resets, making it a prime time for companies to refresh their identity.
Research indicates that there’s an opportunity to rebrand during quieter months, but December and June can be risky due to factors like reduced stakeholder availability and customer fatigue.
Understanding the seasonal nature of rebranding can help companies strategically time their announcements to ensure they cut through the noise in a crowded marketplace.
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