"When the cameras start rolling at the Critical Role studio in Los Angeles, Ed Lopez and Ben Van Der Fluit are never in front of them. There are eight far more famous faces that front the operation. Critical Role's cofounders, a team of self-professed nerdy voice actors, have been streaming their show, going on tour, and starting their book business and game publishing arm."
"Both Lopez and Van Der Fluit were based in Los Angeles when they met the cast members of Critical Role. It wasn't even a company at the time. "Ed and I really had the chance to dig in with the founders in those early days, to start to imagine it beyond just that show," Van Der Fluit said. The multimedia company that became the Critical Role brand was incorporated in 2015. Lopez, Van Der Fluit, and one other staffer were the company's original executives."
Critical Role began as a streamed tabletop show and incorporated as a multimedia company in 2015. Ed Lopez and Ben Van Der Fluit handled operations and business development while the cofounders focused on creative specializations. The company expanded into book publishing, comics, merchandise, Amazon-backed animations, and touring. Cofounders assumed roles across development, art, programming, and merchandise to scale offerings. Lopez, Van Der Fluit, and an early staffer managed logistics to allow creators to concentrate on content. Leadership decisions included shifting creative control of the main campaign stream and building a business infrastructure for growth.
Read at Business Insider
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