Hulu has transitioned from a platform that overlooked reality TV to a major player in the genre with hits like The Kardashians and The Secret Lives of Mormon Wives. Launched quietly in September, the latter series quickly topped Nielsen's streaming charts, showcasing Hulu's growth in unscripted content. The push began in 2020 under Dana Walden, who secured The Kardashians and revamped Hulu's programming approach, leading to several successful unscripted franchises that resonate with audiences, proving Hulu's commitment to reality television.
Launched with little fanfare last September, the docuseries about a group of Utah moms was an instant smash, breaking into Nielsen's top-ten streaming list.
By year’s end, the streamer had premiered The D’Amelio Show, built around one of TikTok's most famous families, hinting at Hulu's ability to translate social-media buzz into streaming views.
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