Judging the Cannes Lions is a demanding yet inspiring experience, involving extensive evaluation of entries over several days. With over 2,000 media entries, judges focused on recognizing creativity led by media, emphasizing the integral role of media planning in shaping innovative ideas. Notably, Dove's 'Real Beauty in the Age of AI' campaign exemplified successful media integration, showcasing how effective media can engage audiences and influence cultural narratives. The rigorous process underscored the importance of collaboration and deep engagement in the creative media landscape.
When do you get three uninterrupted days to immerse yourself in the best ideas, to be inspired by colleagues from across the globe, and to rethink the boundaries of media?
The winners had ideas where media planning shaped the creative itself, making channel and concept inseparable.
The campaign actively shaped the results that platforms like Pinterest served to users - making a statement about how brands can engage creatively in an AI‑driven world.
We needed to see and feel the role of the media team coming through, honoring the media category while protecting the craft of media planning.
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