#cannes-lions

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#consumer-behavior
Marketing tech
fromForbes
1 week ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromDigiday
5 hours ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
Marketing tech
fromForbes
1 week ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromDigiday
5 hours ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
more#consumer-behavior
#marketing
Marketing tech
fromDigiday
5 hours ago

Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

Economic challenges are reshaping participation in Cannes Lions 2025, with a focus shifting towards the return on investment from AI in marketing.
Marketing tech
fromDigiday
4 days ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
Marketing tech
fromDigiday
3 days ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
Marketing tech
fromDigiday
5 hours ago

Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

Economic challenges are reshaping participation in Cannes Lions 2025, with a focus shifting towards the return on investment from AI in marketing.
Marketing tech
fromDigiday
4 days ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
Marketing tech
fromDigiday
3 days ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
more#marketing
#advertising-industry
fromDigiday
5 hours ago
Media industry

'Fundamental to our success': Ryan Kangisser, the media svengali behind the industry's biggest pitches

fromThe Drum
23 hours ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

fromDigiday
5 hours ago
Media industry

'Fundamental to our success': Ryan Kangisser, the media svengali behind the industry's biggest pitches

fromThe Drum
23 hours ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

more#advertising-industry
#ai-in-advertising
more#ai-in-advertising
Media industry
fromDigiday
1 week ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
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