Next week’s Cannes Lions festival will unite leading figures in the advertising industry, with an emphasis on the importance of established relationships. Ryan Kangisser, chief strategy officer of MediaSense, plays a crucial role in these dynamics, recognized for his strategic insights and expertise in media auditing. His journey began at Profero, where he grappled with client trust issues, later leading him to co-found MediaSense during the Great Recession. Now, his consulting firm thrives as an industry leader, shaping crucial client-agency relationships amidst the Cannes festivities.
Kangisser's journey reflects a deep-seated evolution in media consulting, stemming from his early doubts about client trust and culminated in the formation of MediaSense.
In a landscape defined by the Cannes Lions festival, Ryan Kangisser emerges as a pivotal figure, guiding top marketers and agencies amidst intense competition.
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