"Substack will now allow writers to embed prediction market data in their articles, with "native tools that make it easier to share, discuss, and debate prediction market data directly on Substack," as the company's co-founder and CEO Chris Best said in a post on the platform. Best said a pilot program the company has run since 2024 has led to one in five of Substack's 250 highest-revenue publications embedding the data."
"Prediction markets like those hosted on the Peter Thiel-backed Polymarket give users a platform to gamble on real-life events. These can range from outlandish occurrences - like whether Jesus Christ will come back to life by the end of next year - to very serious predictions, like bets on war, that blur legal limits as well as moral ones."
Polymarket and Substack announced a partnership to embed prediction market data directly into Substack posts. Substack will provide native tools to share, discuss, and debate prediction market data, and a pilot program since 2024 led to one in five of Substack's 250 highest-revenue publications embedding the data. Polymarket promoted the deal with the claim that journalism is better when backed by live markets. The announcement triggered immediate backlash from journalists and critics. Prediction markets hosted by Polymarket allow users to gamble on real-world events, from outlandish occurrences to serious outcomes like war, raising legal and moral concerns. The expansion normalizes gambling mechanisms within journalistic platforms.
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