"We're up against obviously an auto-centric dominated space and oversaturated space for, you know, almost a hundred years. So, you know, we can put our message out once, but the idea of reinforcing that message is really, really important considering the uphill battle that we obviously have."
"There's nothing better than kicking my kids outta the house at 8:00 a.m. and they can go walk to school by themselves. I get more time for myself. I can sit at home, send them to the store to get me something."
"We should start playing in that space and sell some of these benefits targeting people's selfish interests, right? Like, what's in it for me? I don't care about a bike lane, but I might care that my kid can get to school by themselves."
The Urban Truth Collective aims to counter falsehoods about urban living through positive messaging. Emphasizing the benefits of walkable neighborhoods, the project highlights how these spaces enhance daily life. Parents can gain independence for their children, allowing them to walk to school and run errands, which in turn provides parents with personal time. The initiative stresses the importance of repetition in messaging to combat the long-standing auto-centric narratives that dominate urban planning discussions.
Read at Streetsblog San Francisco
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