Warner Bros. Discovery (WBD) is restructuring by creating two separate publicly traded companies in response to declining cable television and the rise of cord-cutting. The new organizations will be the Streaming & Studios division, encompassing major assets like HBO Max and Warner Bros. Television, alongside Global Networks featuring CNN and Discovery. Importantly, Discovery+ will not be part of the new streaming entity. This strategic move aims to leverage each branch's strengths amid a landscape of underperforming content, echoing similar strategies by other media giants such as Comcast.
Warner Bros. Discovery is separating its streaming and cable operations, creating two publicly traded entities to maximize potential amid a growing cord-cutting trend.
The decision to split includes a Streaming & Studios division for content like HBO and DC, while the Global Networks will feature CNN and TNT Sports.
HBO Max reverts to its original branding, highlighting a focus on premium content as Discovery titles underperform and are subject to removals.
This landmark corporate decision reflects a wider industry trend, similar to Comcast's recent spinoff of NBCUniversal's cable channels, aiming to adapt to changing media consumption.
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