"When a single YouTube video commands more views than a blockbuster premiere, when a TikTok Creator can launch a global trend overnight and when communities once overlooked by Hollywood are finding their voices through creators, it's clear that a new level of opportunity for the entertainment industry has been unlocked. Creators are expanding the industry's reach and helping to reshape its future (literally!), and the impact they are having is undeniable and transformative."
"Creators are liberated from the old ways, where gatekeepers controlled who was heard, what stories were told and how they were distributed. Today, they don't wait for permission. They tell the stories that matter to them and their communities, and they share them instantly with the world. Audiences are no longer passive viewers but active collaborators. In this shift, creators have democratized a once-closed industry and are reinventing it with greater speed, diversity and authenticity than legacy systems ever could."
Creators now command massive global audiences, with individual videos outpacing traditional blockbusters and TikTok trends spreading overnight. Freed from gatekeepers, creators publish stories important to their communities without permission and share them instantly worldwide. Audiences shift from passive viewers to active collaborators. Democratization accelerates content creation and distribution, delivering greater speed, diversity and authenticity than legacy systems. Communities once overlooked by mainstream media gain new voice and cultural influence through creators. Many creators build influence from minimal resources, reshaping cultural power and unlocking fresh opportunities for the entertainment industry in an apparently irreversible movement.
Read at TheWrap
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