Social media plays a significant role in shaping body image perceptions, often leading to negative feelings. Many users engage in upward social comparisons, where they compare themselves to others they perceive as more attractive or successful. This tendency to focus on the gap between oneself and idealized images can result in decreased self-esteem and life satisfaction. While social media can often present a glamorous facade, the psychological impact often involves feelings of inadequacy. However, there are identified strategies to mitigate the negative effects of these online comparisons.
Even though social media posts and ads can seem glamorous and exciting, people often end up feeling worse after looking at friends' posts and influencers' photos and videos. Why is that?
Research indicates that social media can harm body image, particularly when individuals are exposed to content that emphasizes idealized appearances.
One common way people compare themselves is called upward social comparison-that's when you look at someone you see as better, more successful, or more attractive.
Research shows that most people tend to react with contrast-they notice the gap between themselves and the idealized image.
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