"Justin Bieber's decision to forego traditional celebrity damage control and let his music communicate amidst scrutiny may be his most brilliant move yet."
"The album, 'Swag,' serves as a shift back towards his artistry, moving the focus away from recent controversies and emphasizing creative expression."
Justin Bieber released a surprise album titled 'Swag' amidst recent controversies including public scrutiny over his social media posts and problematic interactions with paparazzi. This album marks his first full-length release in over four years and is a strategic shift from traditional celebrity damage control, focusing instead on his artistry. The decision to drop the album without any promotional buildup reflects a high-stakes approach intended to redirect the narrative surrounding him, emphasizing his musical talent and creativity over past antics.
Read at Business Insider
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