Several major corporations, including Mastercard, Nissan, PepsiCo, and Citi, have decided against renewing their sponsorship of the 2025 New York City Pride March. Mastercard announced it plans to participate but will not be a primary sponsor, while Citi will march with partner organizations. Nissan's withdrawal stemmed from a broader review of its marketing and sales budgets. In contrast, Target confirmed its participation as a sponsor for the event and other local celebrations, showcasing differing corporate strategies regarding LGBTQ+ support.
Mastercard, which has been a significant sponsor of the NYC Pride March for over a decade, announced it will not renew its sponsorship but plans to participate.
Citi will not sponsor the NYC Pride event but intends to march with one of their partner organizations and support local Pride celebrations globally.
Nissan's choice to withdraw from sponsoring Pride parades stems from an evaluation of its marketing budget, focusing on maximizing efficiency and effectiveness.
In contrast to other brands, Target confirmed its commitment to sponsor the NYC Pride March this year and other local Pride events.
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