Price, aesthetics, and gimmicks play crucial roles in making certain dishes or drinks go viral in New York City. Items under $15 gain attention, particularly in an expensive market. Aesthetic appeal is essential; dishes that look as good as they taste are more likely to trend. Social media platforms, especially TikTok, serve as tools for discovering these viral foods, while flavor remains the key distinguishing factor between enduring favorites and fleeting trends. Familiar establishments can still surprise when they become the focus of viral attention.
Pricing, aesthetic appeal, and unique gimmicks drive the virality of food and drink in New York, especially through social media platforms like TikTok.
Dishes that are delicious and visually appealing, such as gnocchi in take-out containers, attract attention and contribute to their trendiness.
Flavor ultimately separates enduring trends from fleeting hype, ensuring that popular items remain relevant even in a saturated market.
Social media, especially TikTok, offers insights into viral food trends and helps identify what draws patrons to certain eateries.
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