Loree Sandler, frustrated with traditional birthday candles, partnered with her husband Bob Michelson to create Let Them Eat Candles, edible chocolate candles that eliminate waste and add excitement to birthday celebrations. They impressed investors on 'Shark Tank' with their success, having generated $2.3 million in revenue by offering various chocolate flavors and designs. Seeking $250,000 for a 10% stake, they aim to grow their revenue to $10 million. Despite some investors opting out, their unique product gained attention for its fun and sustainable approach.
The world needs upgraded birthday candles, she thought. Her husband, Bob Michelson, was already a successful businessman - so they partnered up and created edible chocolate candles.
By offering two flavors (milk and dark chocolate) and seven different patterns, Let Them Eat Candles had already made $2.3 million and even secured a place on grocery store shelves.
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