Alicia Long and Dane Turk pitched Nutr, their automated plant-based milk machine, on Shark Tank. Long highlighted health issues that led to her preference for homemade milk, noting the excessive additives found in store-bought options. Her inspiration came from her upbringing and the innovative model of Nespresso. Despite their request for $500,000 in exchange for a 5% stake, the sharks were mixed on their valuation but enjoyed the product. Nutr symbolizes a growing trend towards health-conscious, dairy-free living, catering to those seeking quality handmade alternatives.
Despite the obvious time it takes to blend and strain homemade plant milk, store-bought alternatives often contain more gums, fillers, and sugars than the alternatives themselves.
Lactose intolerant and living with gestational diabetes, Long credits her mother for providing her the marketing education that propelled her to create Nutr.
Inspired by Nespresso, Long and Turk created Nutr to revolutionize home-made plant-based milk, aligning with the growing demand for dairy-free alternatives.
The sharks had strong reactions to Nutr's valuation of $500,000 for a 5% stake but appreciated the quality of the plant milks presented.
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