"Kyle Cooke is one of the stars of Bravo's long-running reality TV show Summer House, which follows a group of young New Yorkers sharing a Hamptons mansion, drinking and dating their way through the East End social scene. NBC Universal released data last June that the ninth season of the show was on track to be its most-watched yet, averaging 2.2 million viewers across all platforms, with ratings up 31% on Peacock, the network's official streaming platform."
"But Summer House isn't Cooke's full-time job either. Both the show and the DJ set support his core enterprise: He is the founder and CEO of Loverboy, a canned-cocktail company he started before season three began filming. Loverboy launched in 2018, bootstrapped by Cooke as a line of sparkling hard teas, and has since branched out into an array of spritzes and cocktails."
Kyle Cooke, a star of Bravo's Summer House reality television series, has built a successful business empire centered on Loverboy, a canned-cocktail company he founded in 2018. While Summer House has achieved record viewership with 2.2 million average viewers and 31% growth on Peacock, the show serves primarily as a platform for Cooke's core enterprise rather than his main income source. Cooke also works as a DJ at high-profile corporate events, including a Bodyarmor relaunch party in Manhattan. His multifaceted approach combines entertainment visibility with entrepreneurial ventures, using his reality TV prominence to build brand recognition and business opportunities in the competitive beverage market.
Read at Fast Company
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