I visited Forever 21 to understand why it went bankrupt again. As a millennial, I was shocked by the lack of going-out tops.
Briefly

I visited Forever 21 to understand why it went bankrupt again. As a millennial, I was shocked by the lack of going-out tops.
"Forever 21's second bankruptcy filing underscores a failure to adapt to changing consumer trends, particularly the shift towards online shopping and secondhand retail."
"Despite once being a go-to destination for affordable party wear, Forever 21 has lost its connection with younger shoppers who now favor competitors."
Forever 21 has filed for bankruptcy for the second time, with its recent filing indicating potential closures of all US stores unless a buyer emerges. The brand struggles to connect with younger consumers, particularly Gen Z, preferring online shopping and secondhand options over Forever 21's offerings. A revisit to a Manhattan store reveals signs of closure and a lack of vibrant consumer activity, reflecting its diminished appeal among its former millennial demographic. The shift in shopping habits has exacerbated the challenges facing the brand in a competitive landscape.
#forever-21 #bankruptcy #retail #fashion #consumer-trends
Read at Business Insider
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