"The whole idea was can you get a meal that's prepared and delivered to you so efficiently that it starts to approach the cost of going to the grocery store. Because if you do, you do to the kitchen what Uber did to the car."
"So I was just like, I gotta wake up every day and sort of just get to work and build. So I went under the radar."
"You have a name like City Storage Systems, and it's like... Instead, he decided to go full underground, full stealth which created some obstacles when recruiting talent to the startup."
Travis Kalanick, former Uber CEO, unveiled Atoms, a robotics company operating across food, mining, and transport sectors after eight years in stealth mode. The company originated from City Storage Systems, his real estate venture that owns CloudKitchens, a ghost-kitchen operator. Kalanick's vision aims to make meal preparation and delivery so efficient it approaches grocery store costs, potentially revolutionizing the kitchen industry similarly to how Uber transformed transportation. Atoms is acquiring Pronto, a self-driving startup focused on industrial and mining sites, founded by former Uber colleague Anthony Levandowski. The extreme secrecy, including preventing employees from listing the company on LinkedIn, stemmed from Kalanick's desire to avoid public scrutiny following his 2017 ousting from Uber amid sexual harassment allegations.
#robotics-and-automation #food-delivery-innovation #autonomous-vehicles #travis-kalanick #stealth-startup
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