Fans were disappointed when the NBA Finals began without the iconic Finals insignia on the court, prompting a social media outcry. In response, the NBA attempted to remedy this by digitally placing a low-resolution Larry O'Brien Trophy logo but faced heavy criticism for its poor execution. Fans highlighted the importance of branding in sports, with many feeling the Finals lacked its signature aura. A subsequent, more acceptable low-key replacement was made to appease viewers, but it didn't fully capture the traditional grandeur of the Finals.
This is so budget, what an embarrassment, the league used to have aura.
FANS: The NBA Finals are supposed to be special. You could at least put the logo back on the court.
Quick to react to the feedback from fans, the botched Larry O'Brien's were soon replaced by a less visually violating replacement.
While not quite the grand Finals branding that fans had become accustomed to, the NBA Finals script logo was far more lowkey.
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