#sports-branding

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fromESPN.com
1 month ago
Chicago White Sox

Astros pay homage to city's space history with second City Connect threads

The Houston Astros' new City Connect uniform pays tribute to the city's contributions to space exploration with fan-favorite elements.
fromDefector
3 months ago
Miscellaneous

Utah Yeti? Not Yeti | Defector

Arizona Coyotes faced trademark issues preventing the use of 'Yeti' as their team name, showcasing corporate interference in sports branding.
fromCreative Bloq
7 months ago
Graphic design

I'm severely underwhelmed by Fifa's Club World Cup logo

The FIFA Club World Cup logo has been criticized for its minimalist design and lack of meaningful symbolism.
Chicago Bulls
fromCreative Bloq
8 months ago

Viral Chicago Bulls logo concept has a clever hidden reference

A new Chicago Bulls logo redesign concept featuring the 'Michael Jordan shrug' has sparked significant debate among fans over its creativity and the logo's iconic status.
fromSilver Screen and Roll
8 months ago
New York Knicks

Austin Reaves talks Lakers offseason, LeBron and Bronny James and more in trip to Philippines

Austin Reaves aims to strengthen his connection with Filipino fans by serving as a brand ambassador for Arena Plus sports betting app.
fromCreative Bloq
9 months ago
Graphic design

Putting the Red Bull logo on the Leeds United kit wasn't a great idea

Color in branding, especially in sports, can lead to clashes with sponsor logos causing fan backlash and potential financial harm to a club.
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