Recent SB Nation Reacts polls indicate that NBA fans are split regarding the Finals this year, with only 47% feeling they have the expected significance. A majority (53%) feel it lacks the grandeur often associated with the championship. The indifferent perception extends to aesthetics; only 42% care about the official Finals logo on the court. This reveals a branding challenge for the league. As the Finals struggle to resonate beyond core fans, it may need to innovate how it presents the event to regain broader interest.
Combined, the numbers appear to paint a picture of a Finals series struggling to resonate beyond hardcore fans.
According to the first poll, only 47 percent of NBA fans believe the Finals "feel big" this year.
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