Kenny Beecham, a prominent basketball YouTuber, has elevated his media presence through a partnership with Omaha Productions and an interview with NBA Commissioner Adam Silver on his podcast, "Numbers on the Board." This significant episode, eagerly awaited by Beecham and his cohosts, discusses various pressing issues including player trades and potential changes in the league's scheduling. Beecham's journey from a YouTuber to leading a successful basketball media business illustrates the growing trend of the NBA connecting with content creators to attract younger audiences and enhance fan engagement.
"We just looked at ourselves like you have the commissioner of the league here at your disposal. As an NBA fan, what do you want to know?"
"Through Enjoy Basketball, Beecham launched the 'Numbers on the Board' podcast about basketball stats and culture in 2024. The show averages about 100,000 listeners per episode and ranks 21st among basketball podcasts in the US."
"The company has grown from a merch and newsletter outlet to a full-blown media business partnered with ESPN and Peyton Manning's Omaha Productions."
"Beecham has been on a journey as a basketball fan and content creator. He started in 2016 as a YouTuber making videos playing the game 'NBA 2K' before launching a podcast and content with Bleacher Report."
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