""As we work with partners like YouTube and Snapchat to bring over 160 creators to the Bay, we have the unique opportunity to give creators the key to one of the biggest cultural events in the world, empowering them to create and distribute original NFL content to young audiences all over the world.""
"The NFL says that Mann is being named the league's "Chief Kindness Officer," in reference to the uplifting content he produces, as well as the league's "Creator of the Week" leading up to the Super Bowl."
""The first initiative will be a "Be Kind to Your Rival" social campaign, encouraging fans to say nice things about opposing teams and fanbases. For every qualifying post using #KindnessWinsBig, Mann will donate $1 to St. Jude Children's Research Hospital (up to $100,000), a charitable partner of the NFL since 2012.""
The NFL is inviting over 160 creators across platforms to film and distribute content during Super Bowl Week, partnering with platforms such as YouTube and Snapchat to reach younger audiences. Dhar Mann will serve as the league's Chief Kindness Officer and Creator of the Week, releasing content on his channels and the NFL's YouTube while leading digital, social, and on-the-ground kindness and sportsmanship activations. The initial activation is a "Be Kind to Your Rival" campaign encouraging supportive posts about opposing teams. For each qualifying post using #KindnessWinsBig, Mann will donate $1 to St. Jude Children's Research Hospital, up to $100,000.
Read at Yahoo Entertainment
Unable to calculate read time
Collection
[
|
...
]