"Although they are the visiting team in both cases, against the Steelers in Dublin and the Browns in London, the team's market research and branding efforts have indicated strong local support in both cities. Keisha Wyatt, the Vikings' director of international marketing, estimated that 40% of the crowd at Dublin's Croke Park and up to 60% at London's Tottenham Hotspur Stadium will be Vikings fans."
""A lot of people reached out and said, 'What did you guys do to the NFL to get this?'" said Vikings vice president of player health and performance Tyler Williams."
"A 10-day, two-city international trip imposes an unprecedented logistical challenge and runs counter to the instincts of every routine-oriented coach and player. But as those league friends soon found out, the Vikings actually wanted to do it."
The NFL scheduled the Minnesota Vikings for consecutive international road games, Week 4 in Dublin against the Steelers and Week 5 in London against the Browns. The itinerary creates a 10-day, two-city international trip that challenges team routines and imposes significant logistical demands. Vikings staffers reported surprised reactions from peers across the league, including jokes that the team 'got screwed.' The Vikings embraced the assignment based on market research and branding objectives. Team estimates indicate roughly 40% Vikings fans at Dublin's Croke Park and up to 60% at London's Tottenham Hotspur Stadium, effectively neutralizing two of nine 2025 road games.
Read at ESPN.com
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