Google Ads has updated its reporting features, enabling advertisers to view click and conversion metrics for individual headlines and description lines in Responsive Search Ads (RSAs). These enhancements allow for better control over ad performance, moving beyond just aggregate data. Advertisers can identify high and low-performing assets, but caution is advised as more data does not always necessitate changes. It's beneficial for advertisers to monitor performance at various levels and remove underperforming assets to optimize ad effectiveness.
Advertisers can now view click and conversion data for each headline and description line of Responsive Search Ads, along with aggregate RSA performance.
With the data, advertisers regain some control, although it's essential to consider the bigger picture. More data doesn't necessarily mean more changes.
Remove underperforming assets. I apply a filter to highlight poor performers, such as any asset with at least 100 clicks and zero conversions.
Advertisers should not entirely defer to Google's AI. Typical action items include identifying and removing underperforming assets.
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