"Google Search now also shows the more popular comments and latest comments for Reddit threads within the 'What people are saying' box. This appears to be fully live and represents an integration of Reddit's community discussions directly into Google's search interface, likely enabled through Google's existing licensing agreement with Reddit for data access."
Google Search has integrated Reddit comments into its 'What people are saying' feature, showing both the most popular and latest comments from Reddit discussions. This functionality appears to be widely available and represents an expansion of how Google surfaces user-generated content and community discussions in search results. The integration likely stems from Google's licensing deal with Reddit, which grants Google access to Reddit's data for use in search features and AI training. This development enables users to see real-time community perspectives and discussions directly within search results without navigating to Reddit separately.
Read at Search Engine Roundtable
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