Amazon is restructuring its Wondery podcast unit amid a shift in podcast consumption towards video and personality-driven shows. The company is laying off 110 employees, including CEO Jen Sargent, in this transition. Wondery will concentrate on creator-led podcasts while its narrative formats will be moved to Audible for audio-led storytelling. This change reflects the evolution of the podcast landscape with increasing popularity of video podcasts and personality-focused content from notable creators. Wondery aims to enhance its content monetization and branding strategies following this restructuring.
The podcast landscape has evolved significantly in the past few years, particularly with the rise of video-forward, creator-led content. By making these changes, we can better support creators in monetizing their content across multiple channels, help them expand their brand IP, and simplify the process for advertisers.
Wondery, known earlier for narrative podcasts, faces a shift to video and personality shows, focusing on creator-led podcasts while moving its narrative pods to Audible.
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