"YouTube has grown its influence in podcast delivery over the past six years, currently holding 39%, while Spotify and Apple significantly lag behind."
"The upcoming Gen Z Audio Report will offer insights into the audio habits and media preferences of U.S. youth, covering a wide range of topics."
YouTube has solidified its position in the podcast delivery landscape by reaching 39% of the market as of April 2025, according to recent data from Signal Hill Insights and Cumulus Media. Spotify follows with 21%, while Apple has declined to an 8% share. This shift highlights the growing importance of YouTube in the audio space, although it has yet to dominate. Additionally, Edison Research will present a Gen Z Audio Report, exploring the audio habits and interests of young Americans, offering insights into their media consumption and lifestyle choices.
Read at RAIN News
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