The article discusses insights from recent talks at Podcast Movement London and various media commentary about the changing landscape of podcasts, radio hits, and short-form video content. Emily Villatte, Spotify's CFO, highlights that niche content and community engagement are crucial for the future of podcasting. Sean Ross emphasizes that achieving a #1 hit on the Billboard charts does not fully correlate with gaining radio airplay, illustrating the mixed relevance of such milestones in today's streaming-driven era. Lastly, Fred Jacobs encourages radio executives to immerse themselves in TikTok to grasp the importance of short-form video as a potential necessity for engagement.
"The true magic of podcasting often lies in the longtail: niche content and community building," she asserts.
"In an era where streaming drives the top of the charts, debuting on the Billboard chart at No. 1 doesn't necessarily indicate a mainstream radio hit at all. But it can still be part of a story."
"Many [radio execs] are trying to wrap their heads around the short-form video phenomenon," he observes, but not without some caution.
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