"When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other various purposes. Still, today, I often find comments online from people who don't really know what it does and find the wording very taboo."
"If you're unfamiliar, as part of the ATT framework, Apple requires developers to get your permission before sharing your data. By now, we've all seen the popups. After downloading a new app, you'll often see a pop-up asking "Allow [ name of the app] to track your activity across other companies' apps and websites?" Your two options: "Allow" or "Ask App Not to Track""
App Tracking Transparency (ATT) was introduced in iOS 14.5 in 2021 to give iPhone users control over whether apps can aggregate and share in-app data with third parties. The framework requires developers to obtain explicit permission before sharing user data, prompting pop-ups that offer "Allow" or "Ask App Not to Track." Selecting "Allow" grants apps permission to collect age, gender, location, usage patterns, purchases, browsing habits, and ad interactions. Many users misunderstand the prompts and question the wording and ongoing effectiveness. ATT limits cross-app tracking and restricts data sharing with brokers that build profiles for advertising.
Read at 9to5Mac
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