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from9to5Mac
5 days ago

Security Bite: Does 'Ask App Not to Track' actually work? - 9to5Mac

When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other various purposes. Still, today, I often find comments online from people who don't really know what it does and find the wording very taboo.
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fromEuractiv
6 days ago
EU data protection

Apple threatens to drop 'Ask App Not to Track' privacy pop-ups in EU | Euractiv

fromEuractiv
6 days ago
EU data protection

Apple threatens to drop 'Ask App Not to Track' privacy pop-ups in EU | Euractiv

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#privacy
from9to5Mac
1 week ago
Apple

Apple threatens to turn off App Tracking Transparency in Europe - 9to5Mac

Apple warns intense lobbying in Europe may force App Tracking Transparency to be disabled, potentially reducing privacy protections for European users.
from9to5Mac
5 months ago
Marketing tech

Apple introduced App Tracking Transparency four years ago: Here's how it's going - 9to5Mac

Apple's App Tracking Transparency significantly reduced user tracking while raising challenges for advertisers.
from9to5Mac
5 months ago
Marketing tech

Apple introduced App Tracking Transparency four years ago: Here's how it's going - 9to5Mac

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Privacy technologies
from9to5Mac
2 months ago

Meta bypassed Apple privacy protections, claims former employee

Meta allegedly circumvented Apple's App Tracking Transparency to identify users who denied tracking, inflated ad sales value, and fired a product manager who raised concerns.
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