France fines Apple 150M for "excessive" pop-ups that let users reject tracking
Apple's App Tracking Transparency (ATT) poses challenges for smaller publishers by requiring double user consent for third-party tracking compared to single consent for its own data collection.
France fines Apple 150M for "excessive" pop-ups that let users reject tracking
Apple's App Tracking Transparency (ATT) poses challenges for smaller publishers by requiring double user consent for third-party tracking compared to single consent for its own data collection.
ATT user opt in insights from AppsFlyer| App Developer Magazine
The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs.