Alexa+ can now swear, thanks to a new personality style

"Amazon describes this option as a combination of 'unfiltered personality' and 'razor-sharp wit, playful sarcasm and occasional censored profanity.' Adult users have to jump through a couple of hoops to activate this mode. It won't work if there's an enabled Amazon Kids profile on the account and it requires additional security checks, like face scans."

"This is still Alexa+, despite the ability to drop colorful language every now and again. It's not an adult AI companion like the anime-inspired weirdness Grok recently trotted out or whatever erotica-infused nonsense OpenAI has been working on. Also, Amazon says the bot won't get involved with hate speech, illegal activities, personal attacks or anything that could cause harm."

"This is just the latest personality type that the company has introduced for the chatbot. Users can also choose from sweet, brief or chill, with the last one resembling a surfer archetype. Alexa+ is an updated version of the company's long-standing chatbot that prioritizes natural-sounding conversation."

Amazon unveiled a new 'sassy' personality mode for Alexa+ designed exclusively for adults. This option features unfiltered personality traits including razor-sharp wit, playful sarcasm, and occasional censored profanity. Activation requires multiple security measures, including face scans and the absence of Amazon Kids profiles on the account. The company warns users about potential mature subject matter. The sassy mode maintains safety boundaries by refusing to engage with hate speech, illegal activities, personal attacks, or harmful content. This joins existing personality options including sweet, brief, and chill modes. Alexa+ represents an evolution of Amazon's traditional chatbot, emphasizing natural-sounding conversations.

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