Snapchat has reported progress in addressing child sexual exploitation and abuse, highlighting its involvement with the U.S. Department of Homeland Security's initiatives. The platform noted that a significant number of users, over 55%, have experienced deception regarding their online encounters, leading to heightened concern about 'catfishing.' Additionally, the Know2Protect campaign has seen increased recognition, with 28% of respondents familiar with it, showing a jump in public awareness and prompting individuals to seek more knowledge about online safety, suggesting positive trends in user education.
Among those who shared intimate imagery, more than 55% said that they had been deceived about a person's identity. Concerns about catfishing have increased by four percentage points compared to a year ago.
Nearly three in 10 (28%) who had heard of Know2Protect demonstrated familiarity with the campaign, a 17-point jump since October 2024.
Encouragingly, nearly nine in 10 (89%) said the campaign caused them to seek out more information about online safety, a 12-point pop since October 2024.
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