"That's because a sandwich in effect says, "I need to give you negative feedback . . . but first I'll say something nice so you won't think I hate you. And then I'll say something nice so you won't be mad at me when you leave." That's the problem with the feedback sandwich. The recipients feel manipulated. And even if at first they don't, give it time: Since our positive qualities tend to stay consistent, the same bread eventually starts to taste stale."
"And as for the likelihood of positive change? According to research published in Learning and Motivation, the feedback sandwich almost always fails to correct negative or subpar behaviors if only because-as in my case-I focused more on how the feedback was delivered, than on the quality and accuracy of the feedback itself. The better approach is what the authors of a study published in Management Review Quarterly call benevolent honesty."
The feedback sandwich — praise, criticism, praise — often fails because recipients perceive manipulation and focus on delivery rather than accuracy. Repeating the same positives makes praise stale and reduces the impact of corrective points. Research finds the sandwich usually does not correct negative behaviors because attention shifts away from the substantive critique. An alternative called benevolent honesty emphasizes delivering negative information truthfully and directly while using supportive strategies to preserve relationship and motivation. Benevolent honesty seeks clear corrective guidance without the masking effect of insincere or repetitive positive cushioning.
Read at Fast Company
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