"M/I Homes maintained a spec-heavy approach, with about half of its deliveries in Q1 2026 being spec homes. This strategy aimed to build sales momentum leading into the spring selling season."
"Sales figures increased by 3% compared to the first quarter of last year, but the average sales price fell 4% to $459,000, down from $476,000 a year ago."
"CEO Robert Schottenstein expressed surprise at the dip in average closing prices, attributing much of the decline to a mix shift towards lower-priced attached townhomes."
"M/I Homes takes a market-by-market approach to determine product mix and spec inventory, ensuring the right specs are placed on the right lots."
M/I Homes reported that about half of its Q1 2026 deliveries were spec homes, reflecting a strategy to build sales momentum. Sales increased by 3% compared to the previous year, but the average sales price fell by 4% to $459,000. CEO Robert Schottenstein noted the decline was partly due to a shift towards lower-priced attached townhomes. The current market environment, characterized by uncertainty, also contributed to the lower average closing prices. M/I Homes focuses on a tailored approach for product mix and spec inventory.
Read at www.housingwire.com
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